Communications volunteers provide consistent communication support through a variety of methods with their service units and communicate the benefits of the Girl Scout Leadership Experience to local media sources and the public.
The day-to-day building of the Girl Scout brand and friend making is often best done by people from the community. Volunteers are very effective when it comes to telling the Girl Scout story in their local community. Whether it’s submitting a picture of a local Girl Scout troop to your local paper or starting a closed Facebook page for your service unit, this role is extremely important. Some service units have one person who does social media/website and another who does the publicity with the media. Others have one person who does both roles. There are three key components of the communications role:
- Enhance the image and public perception of Girl Scouting in the community.
- Proactively manage internal and external service unit communications, so that information is disseminated effectively and efficiently.
- Develop and maintain positive/effective working relationships with service team members, troop leaders, other volunteers, local area media and Girl Scout staff.
Specifically, this includes the following tasks:
- Use a variety of communication methods to connect volunteers, parents and families to the service unit and Girl Scouts of Western Ohio, including email, council website, service unit website (for example Shutterfly or Scoutlander), Facebook and other social networking tools.
- Educate adult and girl members about their role in creating positive public relations for the Girl Scout organization, so that positive stories and photographs illustrating the Girl Scout Leadership Experience are accessible for submission to local media.
- Write/edit and submit accurate articles, photographs and captions about upcoming or past activities that reflect the Girl Scout Leadership Experience to local news media and share success stories by submitting copies (via scan, link or hard copy) of all media coverage to your regional community engagement manager.
- Coordinate with the communications manager on media coverage with broader reach (major newspapers and TV), including but not limited to the cookie program, Girl Scout Week, Girl Scout Gold Award.
- Be knowledgeable and utilize Girl Scouts of Western Ohio branding and style guidelines, communications training materials, and participate in initial and ongoing trainings.
Resources: The following resources are available for download in a closed Facebook group (you must receive group permission first) or via email upon request, once the service unit chair has appointed you as a communications volunteer.
- Communications Home Study Training Packet
- Media Resources and Contact List—by geographical areas (Dayton, Cincinnati, Lima and Toledo)
- Branding Guide Marketing Standards
- Social Media Guidelines
- Sample documents (press releases, media releases and letters to editor)
- Listing of common errors
- Graphic arts/photos